Film Titles Questionairre

We asked 20 people to choose a film title from a list of 5. We did this to get an idea about what our target audience would be more drawn to. Our first idea for a film title was 'The Search' but we wanted to get a response from our target audience to see if our ideas were acceptable.

A nameless foster child has recently been kicked out of her foster parent’s house for stealing. She is homeless and alone at Christmas. All she wants to do is find her biological parents, who could be anywhere. Follow her journey as she goes through all the experiences of being homeless and the emotions of losing everyone around her. An outstanding and touching true story that will leave you breathless...
Which film title do you think goes well with the above film plot?
·     The Search
·     The Desperate Pursuit
·      Going Down
·      Roaming The Streets
·      The Unprotected

The results are as followed:

From this we discovered that the majority of people are drawn to either 'The Unprotected' or 'The Desperate Pursuit'. This sort of shattered our first idea of 'The Search'. We decided to choose from the two most popular because its what our target audience want to see, and to attract our audience we need to include titles that they approve of.
Finally, we agreed on 'The Desperate Pursuit' for our film title. We chose this because it draws you in more and it sounds more dramatic, making the audience want to know more. We like this film title for our movie because it reflects the story really well. The young girl is on a 'desperate pursuit' to find her parents. The title is fitting, which a film title needs to be and overall we are pleased that we decided to ask people what they thought.