Evaluation 4 - Target Audience

This girl would be a good example of our target audience because she is a teenage girl who enjoys things that normal teenagers would. She represents the type of people we want to watch our film because she enjoys watching drama films and romantic comedies. Our target audience is teenage girls age 13-19 because we know that they like to watch drama films. We wouldn’t target our film at boys because boys aren’t interested in drama films, they would enjoy action, comedy and horror a lot more than drama. This girl is a typical teenager, which is exactly the type of person we want to target with our film. She enjoys the things that the typical teenage girl would and that is the type of person we want to attract.

Our film is about a teenage girl trying to find her real parents so for a girl who has both parents, it may be hard to relate to our character. That is what we were concerned about when making the film. We wanted to add the monologue to give the character a back story and to make her more relatable to stereotypical teenagers.

Even though it may be hard to relate to the lifestyle of our character, we think it is the journey that she goes on that people will relate to. The emotion that she will feel and the hardships that she goes through is what people will relate to because everyone goes through hardships even if they aren’t exactly the same. We watched the trailer of a new film called “Gimme Shelter” and realised that the character was a lot like our character in some ways. We realised that at first she was completely un-relatable but the journey she went on is what made us sympathise and understand her. This is something we wanted to portray in our film.

In the questionnaire we made, we saw that the type of music people expect in drama films is slow paced music. We added this into our film because it’s one of the main aspects that make a drama film what it is. Most of our target audience also said they would expect an everyday person to be in a drama film so we tried to make our character seem as normal as possible. Because her storyline wasn’t what we would call normal, we tried to make the clothes she was wearing and the way she was talking seem like what average teenagers would expect and relate to.